In 1975, a 24-year-old Kodak engineer named Steven Sasson built the world's first digital camera. It weighed 8 pounds. It captured a black-and-white image in 23 seconds. It stored pictures on a cassette tape.
It was, by any measure, extraordinary.
His bosses reviewed the prototype. Then they made a decision that would end one of the most dominant companies in American industrial history.
They classified it. Locked it away. And told Sasson not to tell anyone.
Kodak was printing money - 90% of the US film market, 85% of cameras sold, $10 billion in annual revenue. Their own research told them digital would arrive in about ten years. They ran the numbers. They knew what was coming.
They just couldn't bring themselves to be the ones who made it happen.
This isn't a story about missing a trend. Kodak didn't miss digital photography. They invented it. This is a story about what happens when you cannot reimagine yourself past your own success.
The rest of the world built digital cameras anyway. Sony. Canon. Then smartphones. By 2012, Kodak had filed for bankruptcy. The patent for the very technology they'd buried - digital photography - was sold off to pay their creditors.
Here's what makes this story land differently in 2026: AI is not coming at your business in ten years. It is here. And unlike digital photography, it doesn't require your industry to change - it requires you to change first.
Kodak's leaders weren't fools. They were prisoners of their own success. The hardest thing to reimagine is always the thing that's working perfectly right now.
The question isn't whether AI will transform your business. It will. The question is whether you'll be the ones holding the camera - or the ones in photographs.